VS
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Who's winning: YouTube or TikTok?
So far, YouTube has 41% and TikTok has 59% of 5,611 votes cast — TikTok is currently ahead.
YouTube built the long-form creator economy and still pays out more to video creators than anyone else, while TikTok proved short-form could dominate attention spans almost overnight. Long-form craft versus short-form chaos.
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Tale of the tape
▶️ YouTube
- Watch time
- 1B+ hrs/day
- Creator payouts
- $70B+ (3yr)
🎵 TikTok
- Avg. session
- ~55 min/day
- For You accuracy
- Unmatched
Tech standing
Full leaderboard →YouTube
#9 / 21
1505 ELO
TikTok
#3 / 21
1567 ELO
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